Webinars have been a rising force in marketing over the past few years and even more so after the coronavirus pandemic trapped us in our homes.
In fact, almost three out of every four marketers and sales leaders swear that webinars are one of the best ways to pull in quality leads, and this was reported before the lockdown.
Over and above, webinars were ranked as the second most effective way of bringing in new B2B customers after in-person events.
One can only imagine how more popular webinars have become in 2020.
What Makes Webinars Such a Powerful Marketing Force?
There are countless benefits to hosting a webinar. Let's look at some of them in more detail.
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